Here at The Sea Beyond Marine Group, we are committed to going the extra mile and focus marketing on all fronts, such as, Print Advertising, Direct Mail, Internet Marketing, Email Marketing, Boat Shows, and Public Relations. We ensure maximum exposure to all our client listings.
Online marketing is crucial in the pursuit of achieving optimum reach to our consumers. Convenience, low-cost and ability to retain more customer relations are just a few reasons why. Our team consistently monitors and manages our sites traffic through aggressive strategies including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google AdWords campaigns, display advertising, & retargeting.
Utilizing a list of more than 2,000 yachting enthusiasts, our digital marketing team promotes listings through a monthly newsletter and weekly broadcasts to the yachting community at large. This year, Sea Beyond Marine Group is on schedule to distribute more than 20,000 targeted emails to their growing database of boaters.
Sponsored searches & featured listings on YachtWorld.com, BoatTrader.com & Boats.com boosts your listings notoriety and get your yacht sold FAST! Sea Beyond Marine Group invests in YachtWorld enhancements and promotes listings on additional advertising sites, such as Craigslist, Forums and eBay to quickly find the right buyer for your yacht!
With published articles proving that incorporating social media networking into companies internet marketing campaigns boosts their revenues to some 5%… it’s BIG. Sea Beyond understands that to be successful we need to be innovative and use Social networking tools to our and YOUR advantage when selling your yacht. Owner, Eric, has worked hard to be a leader on all the major platforms, including Facebook, Twitter, Instagram and YouTube. Currently he has several thousand followers; in addition he invests heavily in targeted social media advertising campaigns which allow him to promote listings to tens of thousands of boat buyers online.
Professional Imagery and Videography
Love at first sight? We take our image seriously and employ a professional photographer & videographer for each of our firm’s listings. In doing so, consumers around the world are able to view beautiful and detailed imagery of each and every yacht that peaks their interest on our site. In addition, owner, Eric Brummet, is a licensed drone operator, capturing a bird’s eye view of boats and yachts in the water giving potential buyers a full picture of what it would be like to own and operate such an amazing vessel.
Targeted Direct Mail Campaigns
Sea Beyond Marine Group regularly uses direct mail pieces to promote their inventory of listings. Each month, we send thousands of letters, postcards, and magazines to clients. Local news and events are communicated as well through these methods to consistently stay in touch with yacht & boat enthusiasts and to help keep them informed. Direct mail has the potential to remain on coffee tables in living rooms and main salons for long periods of time. When a buyer decides to make his next boat purchase, Sea Beyond Marine Group wants their listings close by.
While Internet and email marketing have become the greatest source for new leads, print continues to be an important factor. Thousands of boat buyers still browse the back of yachting magazines, exploring the Brokerage Section. Sea Beyond Marine Group advertises in dozens of publications each year, including Power & Motoryacht, Southern Boating, Yachts International, Boat International and Sea Magazine.
Boat Shows & Yachting Events
Boat shows offer a unique opportunity for yachts to get exposure to thousands of buyers in a single weekend. True international boat shows, such as the Fort Lauderdale International Boat Show, draw hundreds of thousands of serious buyers from all over the world. Sea Beyond Marine Group features yachts in several significant boat shows.